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第五屆中國郵政“919電商(shang)節”在(zai)京啟動 推出系(xi)列惠農措(cuo)施 打造農村電商(shang)生態圈
2022-09-17   

        “原(yuan)汁原(yuan)味(wei)原(yuan)產地(di),優(you)(you)質(zhi)優(you)(you)價(jia)郵(you)(you)(you)樂購(gou)”。9月16日,第五屆(jie)中(zhong)國郵(you)(you)(you)政(zheng)“919電商節(jie)”在京啟動(dong)。作為(wei)農業農村(cun)部農民(min)豐收(shou)節(jie)金秋消(xiao)費季系列(lie)活動(dong)之一,本(ben)屆(jie)中(zhong)國郵(you)(you)(you)政(zheng)“919電商節(jie)”聚焦“原(yuan)汁原(yuan)味(wei)原(yuan)產地(di) 優(you)(you)質(zhi)優(you)(you)價(jia)郵(you)(you)(you)樂購(gou)”價(jia)值主張,突出“購(gou)物上郵(you)(you)(you)樂 全家都(dou)歡樂”主題,推出了一系列(lie)便(bian)農、利農、惠農的活動(dong)措施,為(wei)全面促進農村(cun)消(xiao)費,發揮郵(you)(you)(you)政(zheng)智慧、貢獻郵(you)(you)(you)政(zheng)力量。

        中國郵(you)政集(ji)團有限公司(si)黨(dang)組(zu)書(shu)記、董事(shi)長(chang)(chang)劉(liu)(liu)愛力(li),集(ji)團黨(dang)組(zu)副書(shu)記、總(zong)經(jing)理張金良,國家(jia)郵(you)政局黨(dang)組(zu)成員、副局長(chang)(chang)戴應軍,集(ji)團公司(si)黨(dang)組(zu)成員、副總(zong)經(jing)理康(kang)寧,國家(jia)鄉村(cun)振興局社會幫扶司(si)司(si)長(chang)(chang)李(li)富君,農業(ye)農村(cun)部市(shi)場與信息化司(si)副司(si)長(chang)(chang)陳(chen)(chen)勇,商務部流通發展(zhan)司(si)副司(si)長(chang)(chang)李(li)剛等出(chu)席啟(qi)動儀式。劉(liu)(liu)愛力(li)、陳(chen)(chen)勇分別(bie)致辭。

        第(di)五屆(jie)中國(guo)郵(you)政“919電(dian)(dian)商(shang)(shang)節”突出產品(pin)特(te)色(se)、活動主題和場(chang)景(jing)構建,著力(li)提升客戶購物(wu)體(ti)驗,加快打造(zao)農(nong)(nong)村電(dian)(dian)商(shang)(shang)生態圈(quan)。今年中國(guo)郵(you)政以(yi)“919電(dian)(dian)商(shang)(shang)節”為契機(ji)強化(hua)平臺合作(zuo)、完善服務功能、策劃特(te)色(se)活動、優(you)化(hua)商(shang)(shang)品(pin)結構、加大優(you)惠(hui)力(li)度,同時(shi)優(you)化(hua)“網點+站點”雙(shuang)向引流、郵(you)金豆、數字貨(huo)幣、代收自提等服務場(chang)景(jing),切(qie)實解決(jue)農(nong)(nong)民(min)合作(zuo)社、家庭農(nong)(nong)場(chang)等新(xin)型農(nong)(nong)業(ye)經營主體(ti)“銷售難(nan)、融(rong)資難(nan)、物(wu)流難(nan)”問題,助力(li)農(nong)(nong)民(min)創利(li)增收、農(nong)(nong)村消(xiao)費(fei)提質。

        在啟動儀式上,劉愛力(li)表示,鄉村(cun)振(zhen)興(xing)戰略是(shi)黨中(zhong)(zhong)央(yang)的(de)(de)重大戰略部(bu)署,是(shi)構建新發(fa)(fa)展格局、夯實我國(guo)內需基石的(de)(de)重要(yao)方面。多年(nian)來(lai),中(zhong)(zhong)國(guo)郵(you)政心懷“國(guo)之大者”,深(shen)入貫徹落實中(zhong)(zhong)央(yang)決策(ce)部(bu)署,切(qie)實扛起(qi)“國(guo)家(jia)隊”的(de)(de)經(jing)濟(ji)責(ze)任(ren)、政治(zhi)責(ze)任(ren)、社(she)(she)會責(ze)任(ren),充分發(fa)(fa)揮郵(you)政商(shang)流(liu)(liu)、物流(liu)(liu)、資金(jin)流(liu)(liu)、信息流(liu)(liu)“四流(liu)(liu)合一(yi)”的(de)(de)獨特優勢,建立健全了(le)(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)雙向流(liu)(liu)通渠(qu)道、綜合物流(liu)(liu)網(wang)(wang)絡(luo)和(he)(he)普惠金(jin)融(rong)體系,在助力(li)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)消費升(sheng)級(ji)、農(nong)(nong)(nong)(nong)(nong)(nong)(nong)業(ye)產業(ye)發(fa)(fa)展、城(cheng)鄉流(liu)(liu)通網(wang)(wang)絡(luo)建設(she)、普惠金(jin)融(rong)服務(wu)等(deng)方面發(fa)(fa)揮了(le)(le)重要(yao)作用。在農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)進城(cheng)方面,以(yi)“郵(you)樂網(wang)(wang)”電(dian)商(shang)平臺賦能(neng)家(jia)庭(ting)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)場和(he)(he)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)民合作社(she)(she),建設(she)了(le)(le)100個郵(you)政標準化(hua)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)基地(di),打(da)造(zao)了(le)(le)富有競爭力(li)的(de)(de)“郵(you)政農(nong)(nong)(nong)(nong)(nong)(nong)(nong)品(pin)”品(pin)牌(pai),截至目(mu)前,農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)累計銷售額(e)達(da)50億(yi)元,有效(xiao)解決了(le)(le)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)產品(pin)進城(cheng)“最初一(yi)公(gong)里”問題。在工業(ye)品(pin)下鄉方面,以(yi)“郵(you)掌柜”供(gong)應鏈服務(wu)平臺賦能(neng)農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)傳統(tong)商(shang)業(ye)網(wang)(wang)點,提供(gong)公(gong)共便(bian)民服務(wu)、郵(you)件代收代投(tou)等(deng)郵(you)政特許經(jing)營服務(wu),暢通工業(ye)品(pin)廠家(jia)至農(nong)(nong)(nong)(nong)(nong)(nong)(nong)村(cun)商(shang)超(chao)直(zhi)達(da)渠(qu)道。截至目(mu)前,建成了(le)(le)郵(you)樂購(gou)優質(zhi)站點42萬個。今年(nian)以(yi)來(lai),實現批銷額(e)45億(yi)元,代投(tou)量已(yi)超(chao)3億(yi)件。

        劉愛力(li)(li)強調,郵(you)政(zheng)(zheng)業(ye)是國(guo)民經濟(ji)發展(zhan)(zhan)的(de)(de)(de)(de)基(ji)礎(chu)性(xing)(xing)、戰略性(xing)(xing)、先導性(xing)(xing)產業(ye),中(zhong)國(guo)郵(you)政(zheng)(zheng)作(zuo)為(wei)行(xing)(xing)業(ye)的(de)(de)(de)(de)“國(guo)家隊”,有(you)(you)責任(ren)、有(you)(you)能力(li)(li)、有(you)(you)信心(xin)成為(wei)連接(jie)中(zhong)央頂層設計(ji)和基(ji)層實施落(luo)地橋梁的(de)(de)(de)(de)重(zhong)要(yao)支(zhi)撐(cheng),成為(wei)聯通政(zheng)(zheng)府“三農(nong)(nong)”政(zheng)(zheng)策和農(nong)(nong)村(cun)具體(ti)實踐(jian)通道(dao)的(de)(de)(de)(de)重(zhong)要(yao)保障,成為(wei)支(zhi)撐(cheng)新(xin)型農(nong)(nong)業(ye)經營主(zhu)體(ti)發展(zhan)(zhan)的(de)(de)(de)(de)重(zhong)要(yao)力(li)(li)量。站在“兩個(ge)一百(bai)年”奮(fen)斗(dou)目標歷(li)史交匯(hui)點(dian)上(shang),中(zhong)國(guo)郵(you)政(zheng)(zheng)將堅(jian)定不移貫徹落(luo)實習近平(ping)新(xin)時代中(zhong)國(guo)特(te)色社(she)會主(zhu)義思想(xiang),積極踐(jian)行(xing)(xing)“人民郵(you)政(zheng)(zheng)為(wei)人民”的(de)(de)(de)(de)服務宗旨,主(zhu)動(dong)配合中(zhong)央有(you)(you)關部門,加快構建縣(xian)鄉村(cun)三級快遞物(wu)流體(ti)系,推進農(nong)(nong)村(cun)電商高質(zhi)量發展(zhan)(zhan),做大雙(shuang)向(xiang)商流渠道(dao),全(quan)力(li)(li)服務鄉村(cun)振興戰略,為(wei)實現(xian)人民對美好生活的(de)(de)(de)(de)向(xiang)往不懈奮(fen)斗(dou),為(wei)實現(xian)中(zhong)華民族偉大復興的(de)(de)(de)(de)中(zhong)國(guo)夢作(zuo)出新(xin)的(de)(de)(de)(de)更大貢獻。

        陳勇表示,一(yi)直以來,中(zhong)(zhong)(zhong)國(guo)(guo)郵(you)(you)(you)(you)政(zheng)(zheng)借(jie)助商流(liu)、物流(liu)、資金流(liu)、信息流(liu)“四(si)(si)流(liu)合(he)一(yi)”優勢,在服(fu)務(wu)(wu)“三(san)農(nong)(nong)(nong)(nong)(nong)”方面(mian)(mian)開(kai)展了大量(liang)工(gong)作(zuo)(zuo)、取得(de)了顯著成效(xiao)、作(zuo)(zuo)出了積極貢獻。今年(nian)是“十四(si)(si)五(wu)”開(kai)局之(zhi)年(nian),為深入貫徹落實(shi)黨中(zhong)(zhong)(zhong)央(yang)決策部署,實(shi)現(xian)鞏固拓展脫貧攻(gong)堅(jian)成果同(tong)鄉村(cun)(cun)(cun)振興(xing)有效(xiao)銜接,國(guo)(guo)家(jia)(jia)密集出臺系列政(zheng)(zheng)策,都將(jiang)(jiang)中(zhong)(zhong)(zhong)國(guo)(guo)郵(you)(you)(you)(you)政(zheng)(zheng)列為重(zhong)(zhong)要參與主(zhu)體(ti)(ti)之(zhi)一(yi),體(ti)(ti)現(xian)了中(zhong)(zhong)(zhong)央(yang)對郵(you)(you)(you)(you)政(zheng)(zheng)服(fu)務(wu)(wu)“三(san)農(nong)(nong)(nong)(nong)(nong)”工(gong)作(zuo)(zuo)的(de)充分認可,體(ti)(ti)現(xian)了中(zhong)(zhong)(zhong)央(yang)對郵(you)(you)(you)(you)政(zheng)(zheng)助力鄉村(cun)(cun)(cun)振興(xing)的(de)殷切(qie)希望,體(ti)(ti)現(xian)了中(zhong)(zhong)(zhong)央(yang)對郵(you)(you)(you)(you)政(zheng)(zheng)落實(shi)國(guo)(guo)家(jia)(jia)戰略的(de)高度重(zhong)(zhong)視。中(zhong)(zhong)(zhong)國(guo)(guo)郵(you)(you)(you)(you)政(zheng)(zheng)作(zuo)(zuo)為行業(ye)(ye)(ye)“國(guo)(guo)家(jia)(jia)隊(dui)”,要在推動農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)消費升級、全(quan)面(mian)(mian)服(fu)務(wu)(wu)“三(san)農(nong)(nong)(nong)(nong)(nong)”工(gong)作(zuo)(zuo)中(zhong)(zhong)(zhong)發(fa)揮更加(jia)重(zhong)(zhong)要的(de)作(zuo)(zuo)用。同(tong)時,農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)部將(jiang)(jiang)落實(shi)好雙方簽署的(de)戰略合(he)作(zuo)(zuo)協(xie)議(yi),圍繞農(nong)(nong)(nong)(nong)(nong)產品流(liu)通、農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)消費、農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)公共服(fu)務(wu)(wu)供給、智慧農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)建設(she)、新型(xing)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)經營(ying)主(zhu)體(ti)(ti)發(fa)展壯大、農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)金融服(fu)務(wu)(wu)體(ti)(ti)系建設(she)等重(zhong)(zhong)點領域,深化政(zheng)(zheng)企對接,助力新型(xing)農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)經營(ying)主(zhu)體(ti)(ti)高質(zhi)量(liang)發(fa)展。農(nong)(nong)(nong)(nong)(nong)業(ye)(ye)(ye)農(nong)(nong)(nong)(nong)(nong)村(cun)(cun)(cun)部將(jiang)(jiang)會在政(zheng)(zheng)策制(zhi)定和資源投入方面(mian)(mian),一(yi)如既(ji)往地支持中(zhong)(zhong)(zhong)國(guo)(guo)郵(you)(you)(you)(you)政(zheng)(zheng)做好全(quan)面(mian)(mian)服(fu)務(wu)(wu)“三(san)農(nong)(nong)(nong)(nong)(nong)”工(gong)作(zuo)(zuo)。

        在啟動儀式上,康寧代(dai)表中(zhong)國(guo)郵(you)政(zheng)集團分(fen)別(bie)與人民健康網絡有限(xian)公(gong)(gong)司(si)(si)、中(zhong)化化肥有限(xian)公(gong)(gong)司(si)(si)、新華網股份有限(xian)公(gong)(gong)司(si)(si)、中(zhong)集冷(leng)鏈發展有限(xian)公(gong)(gong)司(si)(si)四(si)家合(he)作(zuo)(zuo)伙(huo)伴交換合(he)作(zuo)(zuo)協(xie)議文本,就依托郵(you)政(zheng)網點(dian)+站(zhan)點(dian)提供(gong)送健康下鄉和線(xian)上問診服(fu)務;共(gong)建(jian)“三(san)農(nong)(nong)”綜(zong)合(he)服(fu)務生態,開展農(nong)(nong)資農(nong)(nong)技合(he)作(zuo)(zuo);聯合(he)打造(zao)溯源中(zhong)國(guo)·郵(you)政(zheng)農(nong)(nong)品(pin)品(pin)質溯源體系(xi),合(he)作(zuo)(zuo)建(jian)設“溯源中(zhong)國(guo)·郵(you)政(zheng)農(nong)(nong)品(pin)可信品(pin)牌”示范基地和溯源中(zhong)國(guo)·(郵(you)政(zheng)農(nong)(nong)品(pin))數字經濟(ji)總平臺;完(wan)善冷(leng)鏈基礎設施,提供(gong)技術和設備支(zhi)撐等領域深入合(he)作(zuo)(zuo)達成共(gong)識(shi)。

        啟動儀式上,郵(you)樂小(xiao)(xiao)(xiao)店(dian)全(quan)國(guo)(guo)十(shi)大(da)金牌店(dian)主獲(huo)頒獎(jiang)杯和證書。郵(you)樂小(xiao)(xiao)(xiao)店(dian)是(shi)中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)推動農(nong)(nong)產品進(jin)(jin)城,帶(dai)動郵(you)樂平臺(tai)發展的(de)重要工具,通過郵(you)樂小(xiao)(xiao)(xiao)店(dian)店(dian)主的(de)社交裂變,可提(ti)升(sheng)農(nong)(nong)品銷(xiao)量,幫助農(nong)(nong)民增收(shou)獲(huo)利,助力鄉村(cun)振興戰略有效落地。截至(zhi)目前,中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)累計培(pei)育了(le)130萬名郵(you)樂小(xiao)(xiao)(xiao)店(dian)店(dian)主。活動現場(chang),中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)新(xin)媒(mei)體大(da)賽(sai)獲(huo)獎(jiang)主播還進(jin)(jin)行了(le)直(zhi)播帶(dai)貨,推廣郵(you)政(zheng)(zheng)農(nong)(nong)品基地的(de)口碑型產品廣西隆安紅(hong)心火龍果,吸(xi)引了(le)大(da)量關(guan)注(zhu)及用戶的(de)線上搶(qiang)購。今(jin)年,中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)通過開展“首屆中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)新(xin)媒(mei)體主播大(da)賽(sai)”,挖(wa)掘了(le)一(yi)大(da)批郵(you)政(zheng)(zheng)帶(dai)貨達人,打造(zao)了(le)中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)主播矩陣,中(zhong)(zhong)國(guo)(guo)郵(you)政(zheng)(zheng)將通過此類直(zhi)播新(xin)零售方式更好(hao)地助力農(nong)(nong)產品進(jin)(jin)城、農(nong)(nong)村(cun)消費升(sheng)級。

        據了(le)解,中(zhong)國(guo)(guo)(guo)郵政(zheng)已(yi)制定下發《中(zhong)國(guo)(guo)(guo)郵政(zheng)服務(wu)(wu)鄉村(cun)(cun)振興(xing)戰(zhan)略2021-2022年(nian)行(xing)動方案(an)》,將加快普(pu)遍服務(wu)(wu)、寄(ji)遞業務(wu)(wu)、金融業務(wu)(wu)和農(nong)村(cun)(cun)電商“四梁”業務(wu)(wu)在鄉村(cun)(cun)布(bu)局(ju),服務(wu)(wu)暢(chang)通國(guo)(guo)(guo)內大循環、國(guo)(guo)(guo)內國(guo)(guo)(guo)際雙(shuang)循環,不斷提升農(nong)民(min)獲得感、幸福感和安全感,貫徹(che)新發展理念,構(gou)建郵政(zheng)服務(wu)(wu)鄉村(cun)(cun)振興(xing)戰(zhan)略新格(ge)局(ju)。